Display card



Sept. 28 1926.

J. W. M NElL DISPLAY CARD 2 Sheets-Sheet 1 Filed Ma 9. 1924 anon U501 (Ii/1' 611 27! Gm: "M 6 S p Y J. W. Ma EIL DISPLAY CARD Filed May 9, 1924 2 Sheets t 2 4 QEQS EQHAL Ililllllj Patented Sept. 28, 1926.

UNITED. STATES PATENT or 1,601,129 FIQE.

JOHANN w. MACNEFIIL, or ROSSLYN, VIRGINIA, Assreivoa TO'THE =POITOMAC LITHO- GRAPH MANUFACTURING COMPANY, A, CORPORATION or VIRGINIA;

DISPLAY CARD.

Application filed May 9, 1924. Serial No. 712,099.

r The invention relates to display cards,and

has as an object the provision of a card which may be applied to a bottle or packa e, and hear an advertisement which may %)e placed upon the counter, together with a sample of the package, and call attention to the goods.

A further object of the invention is the provision of a device of the class described a single blank which can be produced from with small waste of material.

Further objects of the invention will ap-' pear from the following description when J read in connection with the accompanying drawings showing illustrative embodiments of the invention, and wherein,

Fig. 1 is a front elevation of one form of the device applied to a bottle.

Fig. 2 is a central vertical section of the device shown in- Fig. 1, with the bottle shown in full lines;

Fig. 3 is a detail plan view of a portion of a blank from which the device of Fig. 1 is formed;

' Fig. 4 is a detailed plan view of a modified form of-blank;

Fig. 5 is a detail section corresponding to Fig. 2, showing a' portion only of the bottle and device;

Fig. 6 is a front elevation of a further modification Fig. 7 is a central vertical section of the ilevice of Fig. 6, with a bottle shown in full mes;

i Fig. 8 is a detail plan view of a portion of the blank providing the device of Figs. 6 and 7 and Fig. 9 is a detail vertical section of a modification of the form shown in Figs. 6,7 and 8. p

The device of Fi s. 1 to 3 inclusive is preferably formed with an outline of a substantial circle, the upper portion 10 of which is designed to bear a suitable advertising display. To call attention to the label upon the bottle or package to which the device may be applied, there are shown arrows 11,

12, one side of which forms a continuation of the circular line 13 which delimitsthedevice as a whole with barbs 14 formed at the termination of the ortion.

To support the evice upon a bottle or package, there is shown a tab 15 formed from the material within the space from which the stems of the arrows 11 and 12 are formed,'and scored as at 16, for convenience This action is, as already explained, resistin folding. To surround the projecting portion of the bottle or package, as for instance the neck of the bottle, as shown in Figs. 1 and 2, there'is shown an opening 17 formed in the tab 15. The dimensions of the device are preferably such that when the opening 17 is placed over the neck of the bottle, or any convenient projecting portion of the package the arrows will fall in front of the package and will bear against the same to prevent the upper portion of the device fronifalling forwardly. At the same time, arrows which are'preferably printed w in a distinctive and striking color, such as red, to attract attention to them, will point directly to a salient portion of the label borne by the bottle or package.

The form of the device shown-in Figs. 4 and 5 differs fromthat already described by i the provision of aconnecting portion 18 tying together the ends ofJthe arrows 11, 12 to provide further security against sop aration of the points, and therefore against the falling forwardly of the upper,advertisement-bearing portion of the device.

- The relation of the portion 18 to the bottle shown in the drawings is clear from Fig. 5 thereof. Since the tab '15 is folded rearwardly when the blank is prepared for placing upon the bottle the tendency of the upper portion thereof is to fall forwardly by spring of the material at the juncture between the tab 15 and the body of the card.

ed by pressure of the arrows 11, 12, or the arrows plus the connection 18, against the supporting body. [When the connecting portion 18 is adopted the color of this portion is made neutral, and thus does not detract from the arrow-like appearance of the parts supplied by the barbs 14.

In the form of the'device shown in Figs. 6, 7 and 8, there is shown an upper portion 19 and a lower portion 20, joined in the embodiment shown by a transverse portion 21. When used as shown, the surfaces of the portions 19 and 20 are visually continuous. To support this form of the device, there is shown a tab22 struck out from the material of the blank and having an opening 27 adapted to surround the cork of the bottle in the manner shown. To provide a porport the card from falling forwardly, there is a portion 23 at the lower end of the portion 20 which comes in front of the bottle as shown, and stabilizes the device when in place, thus allowing substantially the full area of the label 2st of the bottle to be seen. The cut-away portion 25 through which the bottle projects is formed at its upper portion into an arch 26 adapted to rest upon the shoulder of the bottle as shown. To. call attention to the label in this form of the device the material cut-away to provide the opening 25 may be so removed as to leave projecting portions 82, 33, preferably in the form of arrow points, so placed as to direct the gaze of the observer to the salient portion of the label.

\Vith the proportions of parts shown in Figs. 6, 7 and S in order to provide sulficient material for the tab 22 and also the upper end of the arch 26 and leave material therebetween, in order that the arch 26 may rest upon the shoulder of the device, the transverse portion 2-1 is provided prepared for by lines of scoring 28, 29 in the blank as shown in Fig. 8. having a longer neck the portions 19 and 20 may be made a continuous surface with the arch 26 resting upon the shoulder of the bottle and with the tab 22 struck out from the material of the card and bentto position as shown in Fig. 9. In the event that the device is formed in this manner, the card may be curved to some extent when in place upon the bottle, in order to have the portion 23 fall in front thereof, as indicated in Fig. 9.

In the form of the device shown in Figs. 6, 7 and 8, the notches 30, 31 are provided for appearance only, to give an ornamental form to the upper portion of the device, which upper portion may obviously be made any outline desired.

In the case of a bottle,

It will be understood that the circular outline of the form of the device shown in Figs. 1% inclusive and the arrow like form of the pointing members 11, 12 is illustrative only, as these portions may be made in any form desired consistent with their display; and indicating functions and with support of the device upon the package.

Other changes may be made in the physical embodiment of the invention without departing from its spirit.

I claim:

1. A display card comprising, in combination, a card, a tab struck therefrom, bent at an angle thereto projecting freely therefrom and having an opening adapted to surround a projecting portion of a package to support the card upon the package. said card having a cut-away portion adapted to expose the label of the package upon which the device is placed, pointers carried by the margin left by such cutting away to direct the gaze of the observer to a salient portion of a label carried by such package, the remaining portions of said card adjacent said cut-away portions so formed as to bear against a portion of the package to prevent the body of the card falling into the plane of the tab.

2. A display card comprising a body portion, a tab struck therefrom, bent at an angle thereto, projecting freely therefrom, and having an opening adapted to surround a projecting portion of a package, said body portion having an opening adapted to surround the package below the said projecting portion and to bear against said package at its upper and lower margins to retain said body portion in such relation to said package as to expose the label thereon, said supporting card presenting a space for advertisement.

J OHANN \V. MACNEIL. 

